Why Your Business’s Signage is So Important in 2021

Example of restaurant business signage - The Printed Image, Columbus, Ohio

If you’re operating a business or intending to start a new venture, one of the vital things you need to consider is leveraging the strength of signs to get you noticed. Well-designed and inventive signage can make a significant impact on exposure and visibility. Your company must stand out from the competition, and a catchy sign is one of the most …

7 Ways to Make Your Next Trade Show Appearance More Eco-Friendly

There is growing pressure on the trade show and conference industry to make events more eco-friendly. Consumers (including millennials) are demanding event professionals make the effort to reduce waste and avoid the use of materials harmful to the environment. From eco-friendly lighting to avoiding food waste in cafeterias and food courts, today’s conference attendees want more sustainable choices from exhibitors. …

The Five Most Cost-Effective Promotional Products For Your Brand

When George Washington first ran for president, he handed out pins with his logo on them. He knew that using physical products for marketing would help him get attention. Many centuries later, you can use this exact strategy for your own business. With most brands focusing on digital marketing, there’s a lack of physical promotion in the world. That’s why …

Nine Benefits of Direct Mail Marketing Brochures

If you are looking for a great way to campaign, then direct mail brochures are a great way to get started. Whether you are sending closed envelope mailings or a postcard, direct mail marketing is sure to help you to sell.  Direct Mail Brochures with Pictures Sell One of the main benefits of direct mail brochures over a direct mail letter …

Starting a Postcard Marketing Campaign

Postcards date back to the early years of the postal system. Back then, pictures of places, homes, people, and events were shared with loved ones and friends through postcards. Personal and institutional postcard collections even captured important moments in history. Now, design technology has made pictures even more vibrant and today the postcard remains an eye-catching way of reaching out …

Direct Mail Postcard Marketing Campaigns: Your Mailable Sales Force

Direct mail postcards are anything you ask them to be – your messenger, your introduction, your invitation for buyers to try a new product, your buyer’s sage advisor, your case study, your customers’ testimonials, your friendly reminder and your after sale thank you. The Power of Targeted Direct Mail Postcard mailings create a tangible, emotional connection between you and your …