What is Direct Mail Marketing?

Direct mail marketing is a strategy in which printed mailers are sent to a business’s existing and/or potential customers. Though many companies have directed their attention to online marketing, direct mail marketing is one of the most reliable and effective offline marketing strategies. People receive promotional emails from businesses all the time. Sending postcards and mailers directly to your customers …

Restaurant Direct Mail Ideas and Examples for 2022

Direct mail can be an effective marketing tool for restaurants. It allows you to target specific customers with personalized messages and offers. Plus, it can be a cost-effective way to reach a large number of potential customers. In this post, we’ll review some of the benefits of using direct mail marketing for restaurants along with some ideas and examples. Benefits …

Direct Mail Marketing vs. Direct Mail Advertising: What’s the Difference?

If you’re a business owner, you’ve probably heard the terms “direct mail marketing” and “direct mail advertising” used interchangeably. And there’s a good reason for that – to most people, and in most cases, they refer to the same thing: sending physical mail to drive customer acquisition.  Direct mail can include postcards, flyers, letters, and even sample products.  Although people …

5 Qualities to Seek in Your Commercial Print Provider

Illustration of print shop operation

An excellent commercial print service — like any other vendor you work with — will make all the difference in your organization. This piece covers five key elements of a great print services provider including cost, quality, and the value of outstanding customer service. 5 Qualities to Consider in a Commercial Printing Partner Cost Business printing equipment and consumable supplies …

How to Enhance Your Omnichannel Marketing with Print

Omnichannel marketing should include print marketing

Omnichannel is a term often used to connect with customers on multiple fronts. This is usually a focus on connecting with customers online as well as in physical locations. But, omnichannel marketing is just as important. It is the method of connecting with your customer on every possible front, from online to print. So, if your marketing plan does not …

The Quality of Free Giveaways Matters

Branded Product Giveaways from The Printed Image

Free giveaways, which are a form of promotional giveaways, are among the most important tools marketers have to promote their businesses. Unfortunately, most businesses fail in their free giveaway marketing campaigns. They usually fail because they do not clearly understand how free giveaways can work for them. Often, they either fail to spend enough time considering the most appropriate items …

Announcement on COVID Related Paper Shortages

Due to shortage of materials, understaffing and shipping delays, paper availability is very limited. Mostpapers are now taking days to get rather than the next-day turnaround we are accustomed to. Somepapers are not available at all. Please take this into consideration when planning your project and allowat least 3-4 more working days for completion of your job. You may want …

Updating Your Direct Mail Strategy for 2022

Customer opening direct mail marketing piece

Intro  There’s no denying that today’s marketing and advertising landscape is primarily digital. In fact, digital marketing experts estimate that the average American is exposed to anywhere from 4,000 to 10,000 ads per day. It’s no wonder that consumers are feeling fatigued with digital marketing efforts and are becoming very choosy with the brands they want to engage with. 

Why Your Business’s Signage is So Important in 2022

Example of restaurant business signage - The Printed Image, Columbus, Ohio

If you’re operating a business or intending to start a new venture, one of the vital things you need to consider is leveraging the strength of signs to get you noticed. Well-designed and inventive signage can make a significant impact on exposure and visibility. Your company must stand out from the competition, and a catchy sign is one of the most …

7 Ways to Make Your Next Trade Show Appearance More Eco-Friendly

There is growing pressure on the trade show and conference industry to make events more eco-friendly. Consumers (including millennials) are demanding event professionals make the effort to reduce waste and avoid the use of materials harmful to the environment. From eco-friendly lighting to avoiding food waste in cafeterias and food courts, today’s conference attendees want more sustainable choices from exhibitors. …