Do I Still Need Business Cards in 2023?

Two women exchanging business cards at a networking event

In the digital age, carrying around a stack of tiny, printed cards with your name and contact information might seem archaic. But it’s not. Business cards still have a place in today’s world, and you can improve your professional image and get the word out about your business using this affordable tool. Here are some reasons business cards are still …

Five Reasons Why Direct Mail Marketing Is Still Valuable

Mail truck delivering mail to mailbox

Business success is not always about the latest faddish trend. Sometimes, it is the tried and true that remains most viable. In marketing, direct mail’s continued success is a perfect example. Direct mail marketing refers to marketing material sent via the conventional, physical postal service system — ‘snail mail,’ as it is sometimes jokingly referred to. The digital internet equivalent …

What is Direct Mail Marketing?

People receive promotional emails from businesses all the time. Sending postcards and mailers directly to your customers is a great way to set yourself apart. If you do it correctly, you can connect with customers and generate leads without breaking the bank. Are you unfamiliar with direct mail or not sure where to begin? In this post, we’ll explore what …

Restaurant Direct Mail Ideas and Examples for 2022

Direct mail can be an effective marketing tool for restaurants. It allows you to target specific customers with personalized messages and offers. Plus, it can be a cost-effective way to reach a large number of potential customers. In this post, we’ll review some of the benefits of using direct mail marketing for restaurants along with some ideas and examples. Benefits …

Direct Mail Marketing vs. Direct Mail Advertising: What’s the Difference?

If you’re a business owner, you’ve probably heard the terms “direct mail marketing” and “direct mail advertising” used interchangeably. And there’s a good reason for that – to most people, and in most cases, they refer to the same thing: sending physical mail to drive customer acquisition.  Direct mail can include postcards, flyers, letters, and even sample products.  Although people …

5 Qualities to Seek in Your Commercial Print Provider

Illustration of print shop operation

An excellent commercial print service — like any other vendor you work with — will make all the difference in your organization. This piece covers five key elements of a great print services provider including cost, quality, and the value of outstanding customer service. 5 Qualities to Consider in a Commercial Printing Partner Cost Business printing equipment and consumable supplies …

How to Enhance Your Omnichannel Marketing with Print

Omnichannel marketing should include print marketing

Omnichannel is a term often used to connect with customers on multiple fronts. This is usually a focus on connecting with customers online as well as in physical locations. But, omnichannel marketing is just as important. It is the method of connecting with your customer on every possible front, from online to print. So, if your marketing plan does not …

The Quality of Free Giveaways Matters

Branded Product Giveaways from The Printed Image

Free giveaways, which are a form of promotional giveaways, are among the most important tools marketers have to promote their businesses. Unfortunately, most businesses fail in their free giveaway marketing campaigns. They usually fail because they do not clearly understand how free giveaways can work for them. Often, they either fail to spend enough time considering the most appropriate items …

Announcement on COVID Related Paper Shortages

Due to shortage of materials, understaffing and shipping delays, paper availability is very limited. Mostpapers are now taking days to get rather than the next-day turnaround we are accustomed to. Somepapers are not available at all. Please take this into consideration when planning your project and allowat least 3-4 more working days for completion of your job. You may want …