When George Washington first ran for president, he handed out pins with his logo on them. He knew that using physical products for marketing would help him get attention. Many centuries later, you can use this exact strategy for your own business.
With most brands focusing on digital marketing, there’s a lack of physical promotion in the world. That’s why you can get disproportionate value out of product marketing campaigns.
Most businesses can afford to use promotional products. It doesn’t require a huge investment to print up some branded pens, pins, or other goods. This guide will walk you through the five best options for cost-conscious promotional product campaigns.
1. Bottle Openers
One way to promote your brand is to give away a product that people will hang on to for later use.
Bottle openers are the quintessential form of the “later use” product. When somebody is given a bottle opener, they understand immediately what it’s for. The prospect can pocket the product for later use.
Later that night, when they open a bottle, they will think of your brand. This is usually an effective time to make an appearance, while the prospect is feeling good.
Bottle openers are an affordable choice for your promotional product. You will have the best luck giving these away on the weekends and focusing on people who are of legal drinking age.
The humble pin represents the decorative side of promotional products. They are a quick and easy way to add pizazz to your visual aesthetic.
Pins are great because they’re ridiculously affordable. You can print a ton of them at once for a low price and not worry about bulky storage concerns. You can even mail pins to far-away customers without breaking the bank.
Pins are more popular with younger customers. School-aged fans tend to sport backpacks covered in pins, making them the perfect target for this merchandise.
This is a reliable yet commonly overlooked product option. People from all walks of life will love frisbees. They’re a universal way to enjoy some quality time outdoors.
The great part about the frisbee is that it provokes social action. The consumer may engage with your promotional product for hours. They will automatically spread the word about your brand every time they toss the frisbee to a friend.
Whenever you can create promotional products that bring people together, you win. Frisbees are one of the most affordable ways to pull it off.
Promotional products have been around for centuries. Sometime in the 1900s, pens took over as the leading product for marketing purposes.
Pens are useful for so many different reasons. Any literate person is likely to grab a free one and put it in their pocket. After all, you never know when you will need to write something down.
Pens are affordable to create and easy to design. All you have to do is put your brand name along the side of the pen and it will get noticed. You can order them custom from most promotional vendors.
When in doubt, pens are the tried-and-true way to spread the word about your brand.
5. Tote Bags
Tote bags are a huge opportunity for product marketers. Most people have a variety of bags for different situations, ranging from backpacks to purses and beyond.
The tote bag falls right in the middle. They are gender-neutral and casual without looking sloppy. Tote bags are an exceptionally popular item among consumers and are likely to get a lot of use in public spaces.
The art is important for your tote bag. If at all possible, invest in some high-quality original artwork for this product. When your design makes people turn their heads, your brand will get a lot of positive attention.
Promotion on a Budget
You can use any of these five items to affordably market your brand, but don’t stop there. There are many great promotional products that don’t cost a lot of money. Keep a constant eye out for new ideas.
Tailor your campaigns to your budget. There is no need to feel jealous of other people with way bigger marketing bucks. With enough hard work, you can make your current finances work for you. Use the lessons from this guide to crush your next promotional product campaign.