Advertise to Every Mailbox
Could your business benefit from reaching every home or mailbox in a targeted area? Every Door Direct Mail (EDDM) could be for you! Offered by the U.S. Postal Service (USPS), EDDM is a service that makes it easy to reach every business or residential customer in a given neighborhood, city, or ZIP code.
Cost-Effective, Convenient Direct Mail Marketing
EDDM allows you to cut mailing costs by receiving a bulk mailing discount from the USPS. By utilizing select USPS routes, you can avoid the cost and hassle of purchasing a mailing list and pay the lowest postage rate available without purchasing a bulk mail permit.
The mailer must provide enough mailpieces to cover either every active residential or every active residential and business combined delivery on one or more carrier routes serviced by the retail office (up to a maximum of 5,000 pieces per mailing).
How EDDM Works
EDDM allows you to send a piece of mail to every house on selected routes. With EDDM, you can do the following:
- Mail to most residents in a carrier route
- Remove business addresses and PO boxes
- Target carrier routes based on median demographics
The ability to select specific zip codes and mail carrier routes allows you to target geographically. This ensures your message reaches consumers in areas that are most relevant to your business. You can search for your consumer market by narrowing down your audience by age, income, and location. Additional demographic filters exist if you desire a more targeted methodology, including homeownership, gender, and household or family size. You can also use the EDDM® Mapping Tool from USPS to search for your ideal route(s).
Once you’ve selected your routes, it’s as simple as having The Printed Image prepare your mailers and deliver them to the post office for distribution.
Everything Done For You
Custom, full color Every Door Direct Mail marketing is one of the leading ways to turn neighbors into customers, and at The Printed Image, we can help you with every facet of your campaign. From designing and printing your mailings to helping you select the carrier routes you want to reach. We even handle the paperwork and deliver your mailers to the post office.
Whether you have a postcard design ready to go or want our creative team to create a unique design from scratch, The Printed Image is ready to help make your EDDM campaign a success. Have questions or want to learn more? Give us a call or contact us to request a quote!