Updating Your Direct Mail Strategy for 2022

Customer opening direct mail marketing piece

Intro  There’s no denying that today’s marketing and advertising landscape is primarily digital. In fact, digital marketing experts estimate that the average American is exposed to anywhere from 4,000 to 10,000 ads per day. It’s no wonder that consumers are feeling fatigued with digital marketing efforts and are becoming very choosy with the brands they want to engage with. 

Starting a Postcard Marketing Campaign

Postcards date back to the early years of the postal system. Back then, pictures of places, homes, people, and events were shared with loved ones and friends through postcards. Personal and institutional postcard collections even captured important moments in history. Now, design technology has made pictures even more vibrant and today the postcard remains an eye-catching way of reaching out …

Direct Mail Postcard Marketing Campaigns: Your Mailable Sales Force

Direct mail postcards are anything you ask them to be – your messenger, your introduction, your invitation for buyers to try a new product, your buyer’s sage advisor, your case study, your customers’ testimonials, your friendly reminder and your after sale thank you. The Power of Targeted Direct Mail Postcard mailings create a tangible, emotional connection between you and your …